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See the photo attached to this article? That's a blue-ringed octopus.

The multi-coloured coral it's crawling across? That's a zoanthid coral colony.

As beautiful as both creatures are (yes, coral is an animal, not a plant), both have the power to kill a human in minutes....

Went to a small sports complex the other week.

Decent facilities, good location... and a staff member behind the desk who looked like they'd rather be anywhere else.

Slow "hello" - zero effort to make anyone....

Yesterday I was talking to a client about ads that actually work.

Most are leaving a lot of money on the table.

Here's a quick win you can use today - won't cost you a thing.

Think about a lion in the grass, It's lying still, watching, waiting....

Sex sells. Always has.

But you're not flogging perfume in Paris.

You're a plumber in Warrington.

Own a gym in Chorley.

Own a salon in Bognor Regis....

You can have the fastest ad campaign in town.

Sleek targeting.

Killer creative.

Offers that make people click without thinking.

But.

If they land on your website and....

Spoke to a plumber a few weeks ago.

Man said he was "busy enough" Translation: he was invisible online and living off scraps from word of mouth.

We pulled up Google. Typed "emergency plumber Warrington".

He wasn't even on page 5.

But the guy paying for Google ads? He had...